Business, Marketing & Finance

Overview

• Focuses on the integration of business principles and information technology 

• Prepares students for careers in managing information systems and utilizing technology
  in business environments 

• Emphasizes both practical skills and theoretical knowledge in business operations 

Skills Needed & Taught: 

• Proficiency in using various business software and tools (e.g., spreadsheets, databases)

• Strong analytical and problem-solving skills

• Effective communication and interpersonal skills 

• Understanding of business operations and processes

• Knowledge of data management and cybersecurity principles

Industry-Based Certification: 

• Entrepreneurship and Small Business Certification: Validates knowledge and skills related to starting and managing a business. 

Entry-Level Careers:

• Business Analyst 

• Administrative Assistant 

• Data Entry Specialist 

• Office Manager 

• IT Support Specialist  

Program Description: 

The Entrepreneurship Program of Study focuses on developing skills in business management, entrepreneurship, marketing, and sales. The program teaches students how to understand business operations, identify market opportunities, and create viable business plans, with the emphasis on innovative thinking and practical application of business concepts 

Skills Needed & Taught: 

• Entrepreneurial Skills: Ability to identify business opportunities and develop viable business models 
• Marketing Proficiency: Understanding of market research, consumer behavior, and digital marketing strategies 
• Sales Techniques: Mastery of sales processes, customer engagement, and negotiation skills  
• Financial Acumen: Basic understanding of financial statements, budgeting, and financial forecasting 
• Communication Skills: Effective verbal and written communication for business environments 
• Leadership and Teamwork: Ability to lead projects and work collaboratively in teams  

Industry-Based Certification: 

Entrepreneurship and Small Business Certification - Recognizes knowledge and skills in starting and managing small businesses

Entry-Level Careers: 

• Small Business Owner: Starting and managing personal or family-owned businesses 
• Sales Representative: Engaging with customers, selling products or services, and managing client relationships
• Marketing Assistant: Supporting marketing teams with campaigns, research, and analysis 
• Business Development Associate: Identifying growth opportunities and building partnerships 
• Retail Manager: Overseeing daily operations in retail settings and managing sales teams.

Program Description: 

The Marketing and Sales Program of Study focuses on developing skills in business management, entrepreneurship, marketing, and sales. The program teaches students how to understand business operations, identify market opportunities, and create viable business plans, with the emphasis on innovative thinking and practical application of business concepts 

Skills Needed & Taught: 

• Entrepreneurial Skills: Ability to identify business opportunities and develop viable business models 
• Marketing Proficiency: Understanding of market research, consumer behavior, and digital marketing strategies 
• Sales Techniques: Mastery of sales processes, customer engagement, and negotiation skills  
• Financial Acumen: Basic understanding of financial statements, budgeting, and financial forecasting 
• Communication Skills: Effective verbal and written communication for business environments 
• Leadership and Teamwork: Ability to lead projects and work collaboratively in teams  

Industry-Based Certification: 

Entrepreneurship and Small Business Certification: Recognizes knowledge and skills in starting and managing small businesses. 

Entry-Level Careers: 

• Small Business Owner: Starting and managing personal or family-owned businesses 
• Sales Representative: Engaging with customers, selling products or services, and managing client relationships
• Marketing Assistant: Supporting marketing teams with campaigns, research, and analysis 
• Business Development Associate: Identifying growth opportunities and building partnerships 
• Retail Manager: Overseeing daily operations in retail settings and managing sales teams.

Students who take Fundamentals of Real Estate in their fourth year will be introduced to the foundational principles of real estate, providing an overview of the real estate industry and its role in the economy. Students will explore topics such as property ownership, real estate law, financing and mortgages, real estate careers, and the processes of buying, selling, and leasing properties. Through hands-on projects, case studies, and real-world scenarios, students will gain practical knowledge about residential and commercial real estate, develop financial literacy skills, and understand the responsibilities of property ownership and investment.

Industry-Based Certification:

• Texas Real Estate License issue by TREC (Texas Real Estate Commission)

Entry Level Career/Positions:

• Real Estate Agent
• Leasing Agent
• Real Estate Assistant
• Property Management Assistant
• Transaction Coordinator